Helia’s work is rooted in a deep understanding of how complex operational systems behave, and how to make them work in practice.
Her doctoral research under Prof. Benoit Montreuil focused on hyper-connected distribution systems, forming the foundation of her approach to inventory, forecasting, and decision-making. Combined with years of teaching, this enables her to break down complex concepts and translate them into clear, actionable decisions for non-technical leaders.
But her expertise was built in the field.
From analyzing forecasting tools to optimizing inventory allocation, and building analytics capabilities from the ground up for leading North American retailers, Such as Simons and Psycho Bunny, Helia has consistently worked at the intersection of data, operations, and real-world constraints, where decisions directly impact performance.
She helps organizations move beyond tools, and focus on what truly drives results: better decisions, aligned systems, and teams that understand how to act on data.
Her work has earned the trust of senior leaders, including Chief Merchants and COOs, who are focused on long-term performance and sustainable operational improvement.
And when she’s not working on inventory challenges, you’ll likely find her on the road, chasing long winding paths on her bike.
Perspectives from leaders I’ve worked with across retail and technology
I’ve had the privilege of working with Helia for over seven years at Simons. In her role overseeing Analytics and Inventory Planning, she skillfully balanced the needs of stores, buyers, and the warehouse. Helia applied her academic expertise to improve store supply and inventory management, implementing complex algorithms with ease. She approached this challenging role with confidence, effectively meeting competing demands and urgent needs. What I admire most about Helia is her ability to complete tasks efficiently while streamlining processes for the future, ensuring satisfaction for all involved. Personally, she is thoughtful, compassionate, and values her colleagues and friends. I fully endorse Helia for any future opportunities. She consistently exceeds expectations as a director, mentor, and team player, and I am confident she will thrive in any role and overcome challenges with ease.
I highly recommend Helia for her exceptional combination of academic expertise and practical problem-solving skills. With a robust Ph.D. in Supply Chain Management, Helia consistently translates her evolving academic knowledge into data-driven solutions that deliver tangible value to businesses. Additionally, she is an incredibly supportive and kind individual, always eager to learn and assist others. Helia’s commitment to continuous learning and her genuine desire to help make her a standout professional in her field.
Lors des années de collaborations que nous avons partagées , Helia par sa forte capacité d’analyse, a réussie avec succès a améliorer la précision des réapprovisionnements, de la distribution et de la gestion des inventaires. Un impact significatif sur l’efficacité de nos opérations. Son large champs de connaissances et d’intérêts facilite la compréhension et l’intégration de méthodes novatrices afin d’atteindre les objectifs visés. Il ne faut surtout pas négliger les qualités humaines d’Helia, son engagement et son intégrité. Une collaboratrice de haut niveau !
The main skill set that I was impressed with while working with Helia for over 5 years in her various roles at La Maison Simons is her ability to leverage analytics in her decisions. Helia's ability to analyze the data as it pertains to La Maison Simons business direction ensured that other areas of the business that depended on her and her team can pinpoint areas of improvement and highlight areas of success. This also allows for measuring of senior leadership team directed initiatives through analytics to validate the goals if they are achieved. Over the 5 years working with Helia, she has exhibited professionalism with me and was a great team leader and mentor to her growing team.
Engaging, practical talks on forecasting, inventory strategy, and translating data into better operational decisions.
Hands-on sessions designed to build internal capability and turn complex inventory concepts into actionable practices.
